5 Reasons your Business Needs an Explainer Video
May 20, 2022
These days, everything on the internet is run by algorithms. Your website’s ranking on Google is determined by visits, clicks, and the length of time users stay on your website. That’s why having an explainer video on your homepage, made by one of the best explainer video services, is a great business tactic. It helps keep potential customers on your page by giving them insight into your product or service, piquing their interest, bringing more traffic to your site, making your “elevator pitch” more engaging, and widening your audience.
Let’s go more in-depth about five reasons why using explainer video services is a great idea.
1. Insight into your product or service
No matter what it is that you’re offering, many people will like to see it in action before they invest in or buy from your business. With a purely verbal product description, you run the risk of your audience misinterpreting instructions or having trouble reading them altogether. Using an explainer video for business will bring clarity to your offering as well as make the explanation more accessible.
2. Pique potential customer’s interest
There’s no doubt about it – people love watching videos on the internet. In fact, it’s been reported that 85% of internet users in the United States alone watch online video content. Once your audience is able to see your product in action and get a visual explanation of how it works through a video, they may feel so inclined to hit the ‘purchase’ button so they can try it out for themselves.
3. Bring more traffic to your site
Google ranking favors websites that have captivating content. An explainer video for business will bring your website to life by adding video and sound which will make Google take notice. In addition, customers will favor visiting your website over your competitors because they can get the answers they need quickly.
4. Make your “elevator pitch” more engaging
An elevator pitch is a quick explanation of your offering that fully encapsulates the experience. It’s intended to convince people to invest in (or purchase) your product or service. By putting your “pitch” into a video on your website, people are more likely to pay attention and follow your call to action.
5. Widen your audience
One of the great things about videos on the internet is the fact that they’re easily shareable. If your explainer video is interesting, exciting, and tells a great story, viewers may feel compelled to share it! When your video is shared onto other platforms, you’re automatically expanding your audience and you don’t have to do any extra work to make it happen.
One of the most important aspects when producing explainer videos is the quality. You could have a great idea for a video, but if it is not executed properly, it will not have the same impact. Work with one of the best explainer video services – us! Reach out today, so we can get started on making you a killer explainer video for your website.